The Hindi film industry has had a tendency to typecast its actors. If any actor tended to do a certain genre of films, he or she got branded and also received similar offers from across the board in the filmdom…Once a vamp, always a vamp, once a sister, always a sister… once a father always a father…. once a cop… always a cop… but now cinema is no more in the Stone Age. Actors are now being accepted in different roles…
SRK
When the stammering Shah Rukh came to Mumbai after receiving a call from Hema Malini’s office, little did he know that his dream of turning actor would soon turn him into the king of Hindi films. Though he started his career as a romantic hero, his ambition to make it big compelled him to explore grey shades as well. The actor took on an anti-hero role in Baazigar and was given more ones with Darr and Anjaam as well. A string of action roles followed with the bloody Chahat too. But then it took the Yash Raj camp who gave him movies like Dilwale Dulhania Le Jayenge and Karan Johar’s Kuch Kuch Hota Hai, to get SRK branded as the eternal lover boy – usually named Rahul or Raj. Yet SRK’s acting skills got much appreciated in the subtle and serious roles in recent movies like Swades and Chak De! India.
Akshay Kumar
The industry has always been quick to label actors. But only some actors have succeeded in breaking free from their given image. Since the time that martial arts ace Akshay Kumar stepped into the film industry, he was tagged as the action hero. He gave a string of flops and then went on to be a star with Khialdi. A series of action flicks and he was the Last Action Hero in moviedom.
After saturating with many action packed movies, Akshay tried his luck as a romantic hero and some good boy roles packed with emotions. And the success that eluded him and critics who called him a piece of furniture disappeared like the bad boys he beat up. Then came Hera Pheri and voila! Hindi cinema found a new surprise comic hero in the same tough Akshay. From then onwards, the story of Akshay’s comedy hits is continuing. Awara Paagal Deewana, Mujhse Shaadi Karogi, Garam Masala, Phir Hera Pheri, Bhagam Bhag, Hey Babyy, Welcome, Bhool Bhulaiya to name ‘just a few’. Today, when his career is at an all time high, Akshay is back at what he is best in – as an action hero with Tashan and 8×10 Tasveer.
Bebo’s brand image
Bollywood’s celebrated size-zero actress Kareena Kapoor got a lucky head start in her career with Refugee. For a long time, Bebo was saddled with the next-door-girl image. That is, until she transformed into a glam doll, in films like Fida and Kabhi Khushi Kabhie Gham. Just when she thought she would have been stereotyped again, came films like Chameli and Omkara. And Kareena proved that she is also a versatile Kapoor. And after a simple film like Jab We Met where she stopped doing all these by now infamous facial distortions, she has now shown that she can carry off any image with ease. Just in time comes Yash Raj movie Tashan where she will be seen in an out and out action role… a tad similar to her role in Asoka.
Priyanka Chopra
After Miss World title, Bebo’s on-again, off-again friend Priyanka Chopra’s ticket was Hindi film industry. Priyanka became the icon of style, glamour and oomph. Hardly anyone would have thought that Piggy Chops can do anything else except glamorous roles. But answering all these accusations, Priyanka is changing her image slowly and steadily. After the action oriented role in Don, she was seen in a sci-fi film and also as a bodyguard (Drona and Love Story 2050 respectively). And now with her Fashion doing superb, suddenly, Priyanka is all over the place and bagging all the Best Actress awards this year.
Aamir Khan
The original ‘chocolate boy’, Aamir Khan’s first film was an instant hit. And he was all over the place with his poster boy image. After years of standard lover boy image, not only did his fans but Aamir himself must have got bored. He
then became a face of patriotism with films like Sarfarosh, Lagaan, Rang De Basanti and then did a volte face as a terrorist with Fanaa breaking the same image that he had set. The actor tried to get into a social mould with Taare Zameen Par but Ghajini was a shocker for his fans. A rugged, rough, and tough body is something, which was never associated with this petite handsome man, but Aamir proved that change is the only constant thing in this world. Whatever is the reason for change in image of these stars be, their fans seem to love them in their new avatars and it is definitely a treat to see them move on.
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